Primal Pulse Newsletter
Primal Pulse Newsletter
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Just-in-Time Learning: 10 Books to Read When Starting a Small Business
Starting a business for the first time can be overwhelming. There is a lot to know and a mountain of problems you will encounter along the way.
The ability to learn quickly and efficiently is an invaluable skill for entrepreneurs, but even the fastest learners are faced with an issue. There is just too much to learn all at once, and if you are like me when I started, I need to earn a profit as quickly as possible. And time was severely limited.
Enter, Just-in-time learning.
Just-in-time learning is a practice I learned early in my career that saved me an enormous amount of time and helped me focus on solving my most immediate problems. It is the art and science of acquiring knowledge and applying it in real time at the exact time the information is most relevant to your business.
The Essence of Just-in-Time Learning
Just-in-time learning is about focusing on one subject at a time, diving deep into the topic when you genuinely need that knowledge. Rather than trying to learn a little about a lot of things, you curate your learning to address the immediate challenges you face as a small business owner. This approach minimizes overwhelm and ensures that your efforts are dedicated to areas with the most impact.
For instance, the topic I recommend every new entrepreneur tackle first is marketing.
Why?
Because getting your first few clients in the door to test your product/service, and begin cash flowing through the business can be the difference between success and failure. Generating cash buys you time to fix your business in real time while you build it.
Curate Trusted Sources
The internet is a vast ocean of knowledge, and it's easy to get lost in the waves. To navigate effectively, start by curating trusted sources. Newsletters, podcasts, online communities, and engaging with actual experts are excellent ways to find reliable information. These sources often offer practical insights, real-world experiences, and the latest trends in the entrepreneurial world.
Keep Your BS Detector Activated
With so much information available, it's crucial to develop a strong BS detector. Not everything you encounter will be valuable or accurate. Learn to discern between credible information and empty promises. Look for experts who have actually accomplished what they are talking about.
You don’t need theory, you need pragmatic, tested processes.
You wouldn’t take fitness advice from an obese chain-smoker would you? Don’t take business advice from anyone who hasn’t built at least one successful business and preferably several.
Avoid Analysis Paralysis
The fear of making the wrong decision can lead to analysis paralysis, a state where you're endlessly gathering information without taking action. While knowledge is essential, so is the ability to apply it. Learn and take action at the same time.
Dedicate time and energy to learning, but remember that learning is a means to an end – building a successful business. Avoid overthinking and start implementing what you've learned right NOW. Today!
The Top Ten Books for Entrepreneurs
I chose these books because the three big problems new entrepreneurs encounter are related to business model, marketing, and managing themselves to handle all of the complexity and stress that comes with a startup.
1. The E-Myth Revisited, by Michael Gerber: This book demystifies the challenges of running a small business and offers insights on how to systematize and scale.
2. Traction, by Geno Wickman: Traction provides a framework for entrepreneurs to get their businesses on track, focusing on the Entrepreneurial Operating System (EOS).
3. Expert Secrets, by Russell Brunson: Learn the art of creating a devoted customer base and converting your expertise into a successful business with Brunson's insights.
4. The One Thing, by Gary Keller: This book emphasizes the power of focus and helps you identify the critical aspects of your business that demand your attention.
5. Deep Work, by Cal New Port: In the age of constant distraction, Deep Work teaches the importance of focused, undistracted work, a vital skill for entrepreneurs.
6. Built to Sell, by John Warrillow: Discover how to create a business that's not only profitable but also valuable and saleable.
7. Atomic Habits, by James Clear: This book helps you develop habits that can transform your business and your life, emphasizing small, consistent changes.
8. 100M Offers, Alex Hormozi: Learn about building high-performing offers and growing your business exponentially.
9. 100M Leads, Alex Hormozi: Dive into strategies for generating and nurturing leads to fuel your business growth.
10. Primal Storytelling, by Anthony Butler: As an internationally best-selling book on content marketing, Primal Storytelling is a must-read for entrepreneurs looking to harness the power of storytelling for their businesses.
Until next week!
* These are not affiliate links. These are just books I highly recommend new entrepreneurs.
Just-in-Time Learning: 10 Books to Read When Starting a Small Business
Starting a business for the first time can be overwhelming. There is a lot to know and a mountain of problems you will encounter along the way.
The ability to learn quickly and efficiently is an invaluable skill for entrepreneurs, but even the fastest learners are faced with an issue. There is just too much to learn all at once, and if you are like me when I started, I need to earn a profit as quickly as possible. And time was severely limited.
Enter, Just-in-time learning.
Just-in-time learning is a practice I learned early in my career that saved me an enormous amount of time and helped me focus on solving my most immediate problems. It is the art and science of acquiring knowledge and applying it in real time at the exact time the information is most relevant to your business.
The Essence of Just-in-Time Learning
Just-in-time learning is about focusing on one subject at a time, diving deep into the topic when you genuinely need that knowledge. Rather than trying to learn a little about a lot of things, you curate your learning to address the immediate challenges you face as a small business owner. This approach minimizes overwhelm and ensures that your efforts are dedicated to areas with the most impact.
For instance, the topic I recommend every new entrepreneur tackle first is marketing.
Why?
Because getting your first few clients in the door to test your product/service, and begin cash flowing through the business can be the difference between success and failure. Generating cash buys you time to fix your business in real time while you build it.
Curate Trusted Sources
The internet is a vast ocean of knowledge, and it's easy to get lost in the waves. To navigate effectively, start by curating trusted sources. Newsletters, podcasts, online communities, and engaging with actual experts are excellent ways to find reliable information. These sources often offer practical insights, real-world experiences, and the latest trends in the entrepreneurial world.
Keep Your BS Detector Activated
With so much information available, it's crucial to develop a strong BS detector. Not everything you encounter will be valuable or accurate. Learn to discern between credible information and empty promises. Look for experts who have actually accomplished what they are talking about.
You don’t need theory, you need pragmatic, tested processes.
You wouldn’t take fitness advice from an obese chain-smoker would you? Don’t take business advice from anyone who hasn’t built at least one successful business and preferably several.
Avoid Analysis Paralysis
The fear of making the wrong decision can lead to analysis paralysis, a state where you're endlessly gathering information without taking action. While knowledge is essential, so is the ability to apply it. Learn and take action at the same time.
Dedicate time and energy to learning, but remember that learning is a means to an end – building a successful business. Avoid overthinking and start implementing what you've learned right NOW. Today!
The Top Ten Books for Entrepreneurs
I chose these books because the three big problems new entrepreneurs encounter are related to business model, marketing, and managing themselves to handle all of the complexity and stress that comes with a startup.
1. The E-Myth Revisited, by Michael Gerber: This book demystifies the challenges of running a small business and offers insights on how to systematize and scale.
2. Traction, by Geno Wickman: Traction provides a framework for entrepreneurs to get their businesses on track, focusing on the Entrepreneurial Operating System (EOS).
3. Expert Secrets, by Russell Brunson: Learn the art of creating a devoted customer base and converting your expertise into a successful business with Brunson's insights.
4. The One Thing, by Gary Keller: This book emphasizes the power of focus and helps you identify the critical aspects of your business that demand your attention.
5. Deep Work, by Cal New Port: In the age of constant distraction, Deep Work teaches the importance of focused, undistracted work, a vital skill for entrepreneurs.
6. Built to Sell, by John Warrillow: Discover how to create a business that's not only profitable but also valuable and saleable.
7. Atomic Habits, by James Clear: This book helps you develop habits that can transform your business and your life, emphasizing small, consistent changes.
8. 100M Offers, Alex Hormozi: Learn about building high-performing offers and growing your business exponentially.
9. 100M Leads, Alex Hormozi: Dive into strategies for generating and nurturing leads to fuel your business growth.
10. Primal Storytelling, by Anthony Butler: As an internationally best-selling book on content marketing, Primal Storytelling is a must-read for entrepreneurs looking to harness the power of storytelling for their businesses.
Until next week!
* These are not affiliate links. These are just books I highly recommend new entrepreneurs.